The first week of April shows that it can pay to use content in a variety of ways to market a new product.
Marvel promotes the movie start of Avengers Endgame according to the motto more is more. In the past week alone, the site posted eight posts to push the attention for the film (and this only includes posts on the Marvel Studios Page). Five of the posts made it into the top 10. The content was presented in different ways.
For one, there is the classic movie trailer. The video was the most popular with 228,800 interactions.
Then there is a photo gallery showing the stars of the movie at an event in a Disney Adventure Park. Stars in combination with children in superhero costumes melt the user’s hearts. This got 49,700 interactions.
With another picture gallery of the posters for the film, Marvel reaches almost as many users. There were 37,700 interactions.
Last but not least, Marvel released a behind-the-scenes teaser with comments from the actors to increase the excitement even further. Again, there were 36,400 interactions made.
The different types of posts press different buttons among users and fans, so the harvest of interactions is even greater. Of course, the post frequency also plays an important role. A total of 352,600 interactions was collected by the page so far with its four posts.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.