In case you missed it over Easter.
US brands have come up with some nice Facebook Posts to highlight upcoming events, such as product launches.
At the end of the article you will find the full ranking of top posts.
Strippers, Dessert & Harry Potter
KFC gets the “Chickendales” on board for their promotion. Their video post includes two offers: on the one hand there is a free video that you can customize and download for your mother as Mother’s Day a gift. The link to the corresponding website is included in the caption. In the same breath KFC draws attention to its new cinnamon biscuits, which will soon be available in the fast food chain. Strippers & Dessert, a blend that really appeals to users. They respond diligently: 165,256 interactions in total, that is 62,463 likes & co., 20,258 comments and amazing 82,535 shares.
Starbucks is also looking to increase the anticipation to a new sweet coffee drink and is reaping great engagement for their image post. There are 31,664 likes & co., 13,722 comments and 8,270 shares for the post, which makes 53,656 interactions in total.
A post by Vans shows the logo of the brand along with the Harry Potter logo in the middle of a colored animation. The user is getting curious. After clicking on the link in the caption, he learns that there will soon be a joint clothing and footwear collection. He simply has to like that! The post receives 17,711 likes & co., 19,707 comments and 21,692 shares. That makes 59,110 interactions in total.
Social is good
Ben & Jerry’s does not draw the attention of users to one of its products on April 20th, but to the ongoing social inequalities between whites and blacks, despite the legalization of cannabis. The ice cream maker illustrates in a fact-based video that far more blacks are being criminalized among consumers of the drug. Ben & Jerry’s is well known for taking a stand on social issues, and with this kind of post, the brand can further improve its image. The video gets 65,855 of total interactions on Facebook, including 28,940 likes & co., 2,747 comments and 34,168 shares.
The fact that users care about social issues is also shown by the response to a video of LEGO. The new Braille LEGO bricks allow playful learning for children with and without visual impairment. In the video you can watch the children build and laugh. It all comes down to 59,301 interactions, including 33,651 likes & co., 1,774 comments and 23,876 shares.
Whether product launches or social topics and events, posts are the medium through which users can be informed most quickly about the latest developments. If the hook and the timing are well chosen, the knowledge about a company’s message or new product will spread like wildfire on Facebook.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.