Millions of sports fans are on Facebook. Therefore, the major sports events of last week were enjoyed by a wide audience on the platform. How nice would it be to participate in this attention? A few brands managed to do so. But that’s not all..
At the end of the article you will find the full ranking of top posts.
The absolute top post this week was posted by UNO. A simple typo post finally clarifies what board game players have been arguing for for so long. Can I stack a “draw 2” card on top of a “draw 4” card? The answer is NO. Did the game just get boring?
The users are amused and respond to the post with 28,112 likes & co., 17,803 comments and 57,680 shares. That makes a total of 103,595 interactions.
Sports events as a marketing boost
In its marketing strategy, the Mexican beer brand Tecate gives great importance to the sponsorship of major sporting events. At the weekend it was time again, Canelo Alvarez and Daniel Jacobs competed in the boxing ring. Alvarez takes home his third World Cup victory. But Tecate won before the fight even started. Their Facebook LIVE post provides the boxing fans with insights into the locker room of Canelo 90 minutes before the fight and lets them participate in the preparation of the champion.
In no time, the video gathers 12,978 likes & co., 11,448 comments and 8,909 shares which amount to a total of 33,335 interactions.
Buffalo Wild Wings also uses a sporting event of great media attention for its marketing. For the 145th Kentucky Derby the restaurant posts a humorous picture of a derby hat covered with snacks and beer, which makes it unnecessary to get up during the horse race.
Funny, the post collects a total of 25,808 interactions, including 23,582 likes & co., 728 comments and 1,498 shares.
A beautiful thing is never perfect
Less graceful is the picture posted by Gucci. At least at first glance. The first thing that catches your eye is a jittery set of teeth. What it’s all about, however, is the lipstick. “For the bold, the bright and the beautiful” says the slogan.
There are 22,915 interactions in total, 14,767 of which are likes & co., 3,920 comments and 4,228 shares.
Or a new profile picture
If you do not know what to post, how about a new profile picture? Burger King and Facebook show that it is possible to massively collect interactions in this simple way. And that only by re-uploading their logo.
You do not always have to come up with something witty or clever, and there is hardly anything more brand-effective.
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Top Posts of US Brands
All top posts of the 18th calendar week with all key figures can be found here.
If someone puts down a +4 card, you must draw 4 and your turn is skipped. You can’t put down a +2 to make the next person Draw 6. We know you’ve tried it.
Get up to speed! The first trailer for Sonic the Hedgehog is here: https://imdb.to/2vq7cvB
We’d love to hear about your funniest mom moments. Some of them could even end up in our Mother’s Day Improv special this Friday! Join us on May 10th at 1 PM, EST on Facebook Live for an Upright Citizens Brigade Theatre, NY Improv show. When it comes to parenting, you’re not the only one making it up as you go along.
Meet Lilly the “Cinderella Pony,” the newest member of the Walt Disney World family: http://di.sn/6180EgzXC
Introducing Dr Pepper Dark Berry. Find this limited-edition flavor in stores now.
Fontainebleau Miami Beach
Nice try, Monday blues. This view wins. (Photo by: @__jacquey)
LIVE from Canelos Locker Room
Eleven years ago today, he became Iron Man. #TodayInMarvelHistory #Marvel80
He’s a whole new speed of hero. Watch the new trailer for Sonic The Hedgehog, in theatres this November. #SonicMovie
Buffalo Wild Wings
Introducing the B-Dubs Derby Hat: watch the race in style without getting up for concessions.
Time to celebrate our Moms! ?? Mother’s Day is May 12th and we’re giving TWO lucky winners a $100 gift card to take Mom shopping! Enter to win, by simply…
1. Liking this post
2. Following us on Facebook (@CharmingCharlie)
3. Tagging a friend in the comments, below!
Winners will be shared here on Monday May 6th (just in time for Mother’s Day)! Check out our stories to see how we’re celebrating our Moms and what we’re gifting them!
Giveaway ends 5/3/19 at 11:59 EST
This cup is not in galaxies nearby or far, far away… It’s a solo illustration made just for this photo.
He’s a whole new speed of hero. Watch the new trailer for Sonic The Hedgehog starring Ben Schwartz, Jim Carrey and James Marsden!
#SonicMovie races into AMC Theatres this November: amc.film/2vtQ1cv
Monogram, magnified. Louis Vuitton’s iconic motif has taken on a new dimension in the Monogram Giant collection. Find the capsule of leather goods and accessories online at http://on.louisvuitton.com/6187EgH81
Presenting Gucci Beauty’s lipstick collection Rouge à Lèvres Satin ideated by Alessandro Michele. Creamy with intense colour, the formula delivers a long-lasting satin finish, that leaves lips smooth and soft, with a lightweight with a comfortable feel. Captured in the campaign by Martin Parr is Dani Miller from the band Surfbort wearing the shade number 25 Goldie red, with creative direction by Alessandro Michele, makeup by Thomas de Kluyver and art direction by Christopher Simmonds. Discover all 36 shades on.gucci.com/_GucciMakeupLipstick.
how I’m feeling…..????
We’re live from F8! Tune in to watch the keynote!
my weekend plan??
“I’ve said to myself, don’t forget this.” The cast of Marvel Studios’ “Avengers: Endgame” talk about their favorite Marvel memory.
Get tickets and see the film in theaters now: www.Fandango.com/AvengersEndgame
Low Carb Yum
Baked Chicken and Zucchini with Tomato Casserole takes less than 40 minutes to make from scratch. It’s the perfect easy dinner for busy weeknights!
Get the PRINTABLE RECIPE here : https://lowcarbyum.com/baked-chicken-and-zucchini-casserole/
Hmm. We’ve been hearing reports of unidentified Pokémon. ?? As Professor Willow looks into these reports, please let us know if you spot anything out of the ordinary in #PokemonGO.
Sweet Earth Foods
?????????? #behappy #righthere #rightnow
Trendy skirt set
3 colors !
Checking the ?? is about to get way more fun—get five trial sizes plus a beauty bonus every month with the PLAY! by SEPHORA $10 beauty box. Sign up by 5/11 to receive the May box, and you could be sent these ?? picks! sephora.com/play
More planets, badder enemies, and way, WAY more loot. Borderlands 3 brings the mayhem on a scale like never before!
Sweet Earth Foods
So love making this choice. #bekind #behappy
“The greatest gift and honor is having you for a daughter.” ??
Off the Leash
Need. We. Say. S’MORE?? The #SmoresFrappuccino drink is back!!
Available at US and Canada stores while supplies last.
8 years ago today Osama was shot dead!
Golly! Disney Series 2 LEGO Minifigures are available now! ??? https://LEGO.build/DisneyMinifigures2