UNO, Boxing & Lipstick - Top Posts of Week 18

06/05/2019

Millions of sports fans are on Facebook. Therefore, the major sports events of last week were enjoyed by a wide audience on the platform. How nice would it be to participate in this attention? A few brands managed to do so. But that’s not all..

At the end of the article you will find the full ranking of top posts.

Certainty finally

The absolute top post this week was posted by UNO. A simple typo post finally clarifies what board game players have been arguing for for so long. Can I stack a “draw 2” card on top of a “draw 4” card? The answer is NO. Did the game just get boring?

04.05.19

19:00

UNO (Default)

If someone puts down a +4 card, you must draw 4 and your turn is skipped. You can’t put down a +2 to make the next person Draw 6. We know you’ve tried it.

The users are amused and respond to the post with 28,112 likes & co., 17,803 comments and 57,680 shares. That makes a total of 103,595 interactions.

Sports events as a marketing boost

In its marketing strategy, the Mexican beer brand Tecate gives great importance to the sponsorship of major sporting events. At the weekend it was time again, Canelo Alvarez and Daniel Jacobs competed in the boxing ring. Alvarez takes home his third World Cup victory. But Tecate won before the fight even started. Their Facebook LIVE post provides the boxing fans with insights into the locker room of Canelo 90 minutes before the fight and lets them participate in the preparation of the champion.

05.05.19

03:47

Tecate (US)

LIVE from Canelos Locker Room

In no time, the video gathers 12,978 likes & co., 11,448 comments and 8,909 shares which amount to a total of 33,335 interactions.

Buffalo Wild Wings also uses a sporting event of great media attention for its marketing. For the 145th Kentucky Derby the restaurant posts a humorous picture of a derby hat covered with snacks and beer, which makes it unnecessary to get up during the horse race.

04.05.19

16:30

Buffalo Wild Wings

Introducing the B-Dubs Derby Hat: watch the race in style without getting up for concessions.

Funny, the post collects a total of 25,808 interactions, including 23,582 likes & co., 728 comments and 1,498 shares.

A beautiful thing is never perfect

Less graceful is the picture posted by Gucci. At least at first glance. The first thing that catches your eye is a jittery set of teeth. What it’s all about, however, is the lipstick. “For the bold, the bright and the beautiful” says the slogan.

04.05.19

17:00

Gucci

Presenting Gucci Beauty’s lipstick collection Rouge à Lèvres Satin ideated by Alessandro Michele. Creamy with intense colour, the formula delivers a long-lasting satin finish, that leaves lips smooth and soft, with a lightweight with a comfortable feel. Captured in the campaign by Martin Parr is Dani Miller from the band Surfbort wearing the shade number 25 Goldie red, with creative direction by Alessandro Michele, makeup by Thomas de Kluyver and art direction by Christopher Simmonds. Discover all 36 shades on.gucci.com/_GucciMakeupLipstick.

There are 22,915 interactions in total, 14,767 of which are likes & co., 3,920 comments and 4,228 shares.

Or a new profile picture

If you do not know what to post, how about a new profile picture? Burger King and Facebook show that it is possible to massively collect interactions in this simple way. And that only by re-uploading their logo.

You do not always have to come up with something witty or clever, and there is hardly anything more brand-effective.

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