For this year’s #mothersday the social media managers of US companies have come up with nice Instagram posts again.
At the end of the article you will find the complete ranking of top posts.
When I’m with her
H&M starts an entire campaign for Mother’s Day. Under the title When I’m with her, five mothers are portrayed. For each of the posts on Instagram, there is an article in H & M magazine. The most interactive among them is the image of Fashion Director Rajni Jacques, on which she feeds her baby boy.
There are an incredible 267,470 likes and 1,028 comments. That makes 268,498 interactions in total.
The loving tea pot
In the Disney universe, Mrs. Potts is the symbol of a caring mother. Which is why they choose her for their mother’s day post. A Painting of the enchanted teapot from Beaty and the Beast in a loving embrace with her sun Chip warms the heart of many Instagram users.
They react with 239.707 Likes and 703 Comments, adding up to a total of 240.410 interactions.
Children’s art
Chanel has the children get creative for their Mother’s Day postings. Several drawings of products of the company, made by the little ones, were released one by one up until the holiday. This lipstick is the users favorite.
It gets 203.346 likes and 538 comments, adding up to 203.884 interactions in total.
Parenting extreme
Gopro publishes a photo of mother and child in the brightest sunshine and most beautiful nature. They seem to be up in the air and having a great deal of outdoor fun. Really smart way to feed the brand image.
The Photo gets 107.136 interactions, 106.926 out of which are likes and 210 are comments.
Google for child support
Mit einem Video ehrt Google das Bestreben aller Eltern, bestmöglich für ihre kinder da zu sein. Es zeigt, welche Suchworte nachts, wenn die Kinder schlafen, am häufigsten gegoogled werden. “How can I help my baby sleep”, “is my child ready for school”, “how to help my child succeed”… In the background the video shows real life family moments.
Der Post erhält 29.014 Likes, 299 Kommentare. Das macht insgesamt 29.313 Interaktionen.
All in all Mother’s Day was a great day on Instagram. We are excited to see what content awaits us next year. Maybe start creating now, when inspiration is still flowing.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.
1
H&M
When I’m With Her | “Lucienne is my second child and when I had my first, I thought there was no way I could ever love anything as hard as I loved him. I was worried I wouldn’t be able to give her the same pure love. But I could.” Read the full interview with @rajni_jacques and baby Lucienne on #HMMAGAZINE #MOTHERSDAY
Baby bodysuit: 0737023001
Dress: 0735404002
2
Disney
To the Mrs. Potts in your life, Happy #MothersDay.
3
CHANEL
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelMakeup #RougeCoco
4
H&M
When I’m With Her | “My mother is proud of me, she’s 100 percent proud of me, and that’s my life’s biggest achievement.” Drag queen and LGBT+ activist @cynthialeefontaine opens up about the everlasting support, friendship and unconditional love her mother Maria has given throughout the good and the bad times they’ve been through. Happy #MOTHERSDAY — and if you’re lucky enough to still have yours, call her. #HMMAGAZINE
White dress: 0735538001
Brown dress: 0755223001
5
Kylie Cosmetics
Happy #MothersDay to the best Momager Krisjenner 👑 pick up the #momager set at ultabeauty today.
6
Marvel Entertainment
Happy Mother’s Day to all the Super Moms! #MothersDay
7
CHANEL
CHANEL wishes all mothers a Happy Mother’s Day.
#MothersDay #ChanelFragrance #GabrielleChanel
8
GoPro
Photo of the Day: Happy #MothersDay to #GoProFamily member vanthuynee + all our #GoPro mothers out there. Does your mom have Instagram? Tag her in the comments below to say hi. 👇
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#TripOn #MomsOfInstagram #AdventureMoms #Mothers
9
CHANEL
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelFragrance #CocoMademoiselle
10
CHANEL
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelFragrance #ChanceEauTendre
11
Kylie Cosmetics
Shoutout to the moms and momagers this #MothersDay! 🌸 Get a FREE makeup bag with a purchase of $40+ while supplies last! Ends 5/13 12 noon pst only on KylieCosmetics.com ✨
12
Starbucks Coffee ☕
For the person who’s always there. How are you celebrating the moms in your life? #MothersDay #StarbucksCards
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#workmom #newmom #dogmom #momlove #expectingmom #plantmom #dogmom #mominlaw #catmom #friendmom
13
H&M
When I’m With Her | “My mother seizes the moment and she seizes joy. She chooses it! It’s not that she hasn’t had challenges, but she’s made a choice to be happy albeit knowing there’s going to be struggle and sadness. I admire her hugely for it.” Read the full interview with @ksewilliams and her mother Doreen on #HMMAGAZINE #MOTHERSDAY
Blazer: 0736154001
Top: 0796908001
Cargo dress: 0759117001
14
CHANEL
CHANEL wishes all mothers a Happy Mother’s Day.
#MothersDay #ChanelFragrance #N5
15
Disney
To infinity… and your mom! Happy #MothersDay.
16
Under Armour
Here’s to all the mothers that make sacrifices so that #TeamUA can shine. We can not thank you enough. bryceharper3 shows his appreciation to his Mom Sheri with the #MothersDay inspired #Harper3. Tap to shop. #WEWILL
17
H&M
When I’m With Her | “Seeing my grandchild Stella for the first time was incredible, a miracle really, but to me it was even more incredible to see my daughter take on the awesome responsibility of motherhood herself.” Read the full interview with @gbholby, her daughter @sophieelgort and granddaughter Stella on #HMMAGAZINE #MOTHERSDAY
White pants: 0722165004
Dress: 0772537001
Baby jumpsuit: 0737022004
18
CHANEL
A note, a drawing, a sweet gesture – it’s the thought that counts.
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelMakeup #Les4Ombres
19
DC
Don’t forget to send your mother a card, even if she’s on Themyscira! #MothersDay
20
YouTube
Every mom has a story to share! This #MothersDay, watch inspiring women across YouTube share their stories. Link in bio.
21
Disneyland
Happy Mother’s Day from the happiest place on earth! 💐
(Photo: heathertartagliaphotography) #disneyland #mothersday
22
CHANEL
A note, a drawing, a sweet gesture – it’s the thought that counts.
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelMakeup #LeVernisChanel
23
CHANEL
A note, a drawing, a sweet gesture – it’s the thought that counts.
Happy Mother’s Day from CHANEL.
#MothersDay #ChanelSkincare #HydraBeauty
24
CHANEL
CHANEL wishes all mothers a Happy Mother’s Day.
#MothersDay #ChanelMakeup #RougeAllure
25
H&M
When I’m With Her | “Our mom is the best person in the world and she always has a smile on her face.” This #MOTHERSDAY, we celebrate the special bond a mother shares with her children, whether they’re four months or 53 years old. Read the first of five editorials, with Sienna, Mason and their mom Erin on #HMMAGAZINE
White denim dress: 07032727002
Blouse: 0743112002
26
Tarte Cosmetics
What are your mom’s tarte faves?!?! 💕🌸 SHARE below! #crueltyfree #rethinknatural #clayallday #slaywithclay #claypowered #mothersday
27
Google
Parents’ searches for “how to help my baby” peak each night around 1 a.m. In honor of #MothersDay, we’re celebrating all the questions parents ask at night.
28
Mobile Legends: Bang Bang
Happy Mother’s Day.
You will be the one who will make your mom proud, because you’re always the one she loves the most.
MGL Artist: @jygpencil
#ml #mlbb #mobilelegends #mobilelegendsbangbang #mothersday day
29
Maybelline New York
#MothersDay essentials: #lashsensational mascara, #shinecompulsion lippie and #dreamsatinliquid foundation! 💐 What maybelline product did you used to *borrow* from your mom when you were growing up? 😉 Comment below! ⬇️
30
Michael Kors
Happy #MothersDay from #MichaelKors and @BellaHadid!
31
Ralph Lauren
Celebrate the many facets of motherhood this Mother’s Day.
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Because we are sons. We are daughters. We are all children.
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Explore the campaign via bio link or at RalphLauren.com/Family
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#PoloFam #MothersDay
32
Ralph Lauren
“You’re tickled over the littlest, silliest things. Something ridiculously cute that your child did. It’s really nice to share that with someone.” —Leilani Bishop, mother and wife, describes her relationship with her husband, Jack Luber, and their son, Cassius Luber.
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We are sons. We are daughters. We are all children.
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Explore the campaign via bio link or at RalphLauren.com/Family
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#PoloFam #MothersDay
33
Ralph Lauren
From @DAVIDLAUREN: “I am so grateful to have my mother to always remind me what goodness, love, and family are all about. She inspires me every day, and makes me want to be the best parent possible. Happy Mother’s Day to my incredible mom!”
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Explore more Lauren family photos, along with reminiscences from David, Andrew, and Dylan Lauren, at RLMag.com. Link in bio.
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#PoloFam #MothersDay #RLMag
34
Victoria’s Secret PINK
#MothersDay might be around the corner, but every day is a day to celebrate mom, aka your hero! 👭😍 #PINKReps
35
Maybelline New York
Color sensational #shinecompulsion is one of our most comfortable lipsticks, with deep hydration and a gorgeous shine.💋 (it’s also a perfect #mothersday gift if you’re looking for something last minute 😉) Check out our stories for some more ideas!
36
Ralph Lauren
“This moment captures everything I feel about my mother, Ricky. It’s loving, real, and fun. I love this photo, but really, when I think of my mom, I don’t think in black and white—I think in color. Happy Mother’s Day, Mom.” —Andrew Lauren
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Explore more Lauren family photos, along with reminiscences from Andrew, David, and Dylan Lauren, at RLMag.com. Link in bio.
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#PoloFam #MothersDay #RLMag
37
Ralph Lauren
“Happy Mother’s Day to my amazing mom! I’m constantly inspired by her energy and spirit of adventure, and by the way she effortlessly balances her artistic side and her strong, athletic side. I’ve always cherished our time together, whether out in the Hamptons when I was a little girl or our time together now, with my own kids.” —Dylan Lauren
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Explore more Lauren family photos, along with reminiscences from Dylan, Andrew, and David Lauren, at RLMag.com. Link in bio.
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#PoloFam #MothersDay #RLMag @DylansCandyBar
38
Harry Winston
This #MothersDay, thank her for the unforgettable memories with a brilliant bouquet of #HarryWinston Pink Sapphire and #Diamond Forget-Me-Nots. Discover the floral-inspired jewels by clicking the link in bio.
39
Maybelline New York
Wishing a happy #mothersday to one of our Maybelline moms, cturlington! On top of being a mother, Christy is a charity founder, campaigner and filmmaker… our definition of the ultimate power mom! 💕 Here she’s wearing #shinecompulsion lipstick in the shade ‘scarlet flame’. #mnyitlook
40
Harry Winston
Make it a #MothersDay she’ll never forget. Find the perfect gift from #HarryWinston by clicking the link in bio. #HWSecrets #HighJewelry
41
Harry Winston
Sipping in the timeless grace of #HarryWinston jewels. Click the link in bio to find the perfect #MothersDay gift.
42
Ralph Lauren
We are all sons. We are all daughters. We are all children. This Mother’s Day, join us as we celebrate all mothers.
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Family is who you love.
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Explore the campaign via bio link or at RalphLauren.com/Family
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#PoloFam #MothersDay
