For this year’s #mothersday the social media managers of US companies have come up with nice Instagram posts again.
At the end of the article you will find the complete ranking of top posts.
When I’m with her
H&M starts an entire campaign for Mother’s Day. Under the title When I’m with her, five mothers are portrayed. For each of the posts on Instagram, there is an article in H & M magazine. The most interactive among them is the image of Fashion Director Rajni Jacques, on which she feeds her baby boy.
View this post on Instagram
When I’m With Her | “Lucienne is my second child and when I had my first, I thought there was no way I could ever love anything as hard as I loved him. I was worried I wouldn’t be able to give her the same pure love. But I could.” Read the full interview with @rajni_jacques and baby Lucienne on #HMMAGAZINE #MOTHERSDAY Baby bodysuit: 0737023001 Dress: 0735404002
There are an incredible 267,470 likes and 1,028 comments. That makes 268,498 interactions in total.
The loving tea pot
In the Disney universe, Mrs. Potts is the symbol of a caring mother. Which is why they choose her for their mother’s day post. A Painting of the enchanted teapot from Beaty and the Beast in a loving embrace with her sun Chip warms the heart of many Instagram users.
They react with 239.707 Likes and 703 Comments, adding up to a total of 240.410 interactions.
Chanel has the children get creative for their Mother’s Day postings. Several drawings of products of the company, made by the little ones, were released one by one up until the holiday. This lipstick is the users favorite.
It gets 203.346 likes and 538 comments, adding up to 203.884 interactions in total.
Gopro publishes a photo of mother and child in the brightest sunshine and most beautiful nature. They seem to be up in the air and having a great deal of outdoor fun. Really smart way to feed the brand image.
The Photo gets 107.136 interactions, 106.926 out of which are likes and 210 are comments.
Google for child support
Mit einem Video ehrt Google das Bestreben aller Eltern, bestmöglich für ihre kinder da zu sein. Es zeigt, welche Suchworte nachts, wenn die Kinder schlafen, am häufigsten gegoogled werden. “How can I help my baby sleep”, “is my child ready for school”, “how to help my child succeed”… In the background the video shows real life family moments.
Der Post erhält 29.014 Likes, 299 Kommentare. Das macht insgesamt 29.313 Interaktionen.
All in all Mother’s Day was a great day on Instagram. We are excited to see what content awaits us next year. Maybe start creating now, when inspiration is still flowing.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.