This week, US brands have a lot going on Facebook.
They use a variety of strategies to capture the attention of users. These posts made a special impression.
At the end of the article you will find the full ranking of top posts.
An outcry for justice
Bill Penzey, C.E.O. at Penzey’s Spices, addresses the Facebook community with a looooong post. In his 890-word caption, he calls on users to support those businesses and publicists who behave fairly and socially during the Trump administration. He calls for money to be donated for just purposes, and in particular to support journalism that opposes corruption. Also, Bill asks users to mention companies in the comments that match these values. The message is coupled with the launch of a new product of Penzey’s Spices, the new Spice Justice. The slogan is “Season Liberally! Use wherever you use salt. “.
The Post collects 57,413 likes & co., 2,320 comments and 5,058 shares. That amounts to 64,791 interactions in total.
The bridal shop Tulle & Chantilly posts a picture gallery with four wedding tips on its page. In the caption you will find an offer for bridesmaid dresses which includes all the necessary information: 50+ colors, 200+ dresses, starting from $ 79. And next to it the link to the offer. Everything you need to start shopping.
The post receives a whopping 75,754 interactions in total, including 5,298 likes & co., 13,032 comments and an incredible 57,424 shares.
Milking Game of Thrones
Buffalo Wild Wings is preying upon Game of Thrones’ incredible social media presence one last time. For the finale of the series, the fast food chain announces the end of their Dragon Fire Wing Sauce. Of course this creates the urge to have to try it out before it is too late.
The post gets 45,280 likes & co., 1,448 comments and 1,863 shares on Facebook. That is 48,591 interactions in total.
You know what to do
Instead of a specific offer, Target posts a funny graphic that shows the user that there is really no purchasing decision. When in doubt, there is only one answer: buy.
Users respond with 11,052 likes & co., 5,666 comments and 4,219 shares which is 20,937 interactions in total.
Share an influencer pic
PatPat, the page for affordable baby supplies, has come up with something fun as well. A professional photo shows a mother sitting on the edge of the bed, with a baby in her arms. In the background the father is sleeping. A sign reads: “I do not want to sleep like a baby, I just want to sleep like my husband.” That alone would be funny enough. However, the fact that the picture is a photograph of Instagrammer Sara Emilie ensures an even greater range. The Norwegian influencer gathers about 217 thousand followers on Instagram, whose attention PatPat wants to gain by sharing the image.
Seems to work. There are 19,960 interactions on the picture, 13,860 of which are likes & co., 2,865 are comments and 3,235 are shares.
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Top Posts of US Brands
All top posts of the 14th calendar week with all key figures can be found here.