Outcry for Justice – Top Posts of Week 20

20/05/2019

This week, US brands have a lot going on Facebook.

They use a variety of strategies to capture the attention of users. These posts made a special impression.

At the end of the article you will find the full ranking of top posts.

An outcry for justice

Bill Penzey, C.E.O. at Penzey’s Spices, addresses the Facebook community with a looooong post. In his 890-word caption, he calls on users to support those businesses and publicists who behave fairly and socially during the Trump administration. He calls for money to be donated for just purposes, and in particular to support journalism that opposes corruption. Also, Bill asks users to mention companies in the comments that match these values. The message is coupled with the launch of a new product of Penzey’s Spices, the new Spice Justice. The slogan is “Season Liberally! Use wherever you use salt. “.

14.05.19

01:41

Penzeys Spices

Meet Justice! Coming soon from Penzeys. — Nothing free this time. No special offer. Just a teaser for something new and a question. Our newest Seasoning is almost here. More details to follow, but for now, what I can say is the odds of this blend becoming one of your all-time favorites are pretty high. This one is good. Where normally we don’t announce anything new until it is already available in our stores, this time we are trying something different. This time we are advertising. It started with an ad we created for the Mother Jones website: https://www.motherjones.com/. I saw they were looking to raise funds to do some in-depth journalism on corruption in America. With our new Seasoning coming out soon, it seemed like coming up with an ad and giving them money to run the ad would be an all-around good thing to do. You can see our ad and a bit more about Justice here: https://www.penzeys.com/pages/justice And if you can, you should think about supporting Mother Jones’s corruption uncovering journalism. This is the spot to donate: https://secure.motherjones.com/fnx/?action=SUBSCRIPTION&b_country=United+States&pub_code=DON&term_pub=DON&list_source=7H94PR02&term=XX.1.50.00.DON.D.0.19670 I really like the way the ad looks, mostly because of Jeri’s once again magical jar art. And now I want to run the ad in more places. This is where you come in, if you are willing to help. We already have some calls in to places where we are looking to expand this ad’s reach, but would like a few more. What we are looking to support is those sites that are doing their best to show the value in humanity and caring for each other in these times when the Republican Party has chosen to promote the very opposite. If you know of a site that you frequent for its embrace of human kindness, decency, and caring about how to best address the actual issues of our times, could you please leave its name in the comments below? If you would be kind enough to also add a sentence or two about why you like what they are doing that would help, too. Thanks. My hope is that there is a positive feedback loop to be found here. I believe every business will sooner or later have to come to grips with the question of why should your customers support your business if you don’t support your customers’ values. But if the next step is businesses spending at least a share of their advertising dollars to support those organizations whose journalism keeps the values of their customers safe, things would get better pretty quickly. After a morning email on this subject to our customers, I did get an email from someone with years of experience in the public relations field encouraging us to maintain a separation between our values and our products, pointing out, “Things can look a bit more altruistic when they don’t involve a product launch.” And I do appreciate suggestions even if I’m not always instantly open to them, but this is exactly the thing I think needs to change and I believe is ready to change about how businesses will ultimately succeed or fail in a world where social media is everything. It’s time for the days where businesses kept their values professionally separated from their products to end. I believe in the future, for a business to succeed, its values and its products will have to be intertwined to the point that they are inseparable. And those values can’t be the values of greed, racism, homophobia, sexism, and environmental denial. My hope is that ten years from now someone with years of public relations experience will be saying: “I really think you have a great new product here, and the money and effort you are putting behind its launch is considerable, but I just don’t see a social justice piece to this, and without that it’s going nowhere.” My advice is, don’t wait ten years. Social Justice Now! And while I have you, as much as we need to work towards businesses using their advertising dollars to support the journalism that protects their customers’ values, we are not close to that point yet. For now it’s up to all of us to try to overcome our free news addiction and start paying for what is worth supporting. This is important. While I was cooking dinner the other night, the boys were watching a You-Tuber that had a clip from the director I think of the latest Marvel film describing a climactic scene where every one of the superheroes you’ve come to love over the years was using each and every ounce of their super-skills just to simply try to survive against all odds and remain on the battlefield. This is exactly where each and every editor of every site trying to survive while doing good journalism is at right now. Their success or failure means so much more to us than the imaginary heroes on our screens. Without our help they can’t last forever. It is time for us to step in. Support true heroes. Buy subscriptions to your local news sources, give to Mother Jones’s upcoming anti-corruption coverage, and please leave your suggestions of where our advertising dollars can make a difference in the comments below. Thanks. And look forward to Justice, I’m thinking you will find it quite tasty, Bill bill@penzeys.com

The Post collects 57,413 likes & co., 2,320 comments and 5,058 shares. That amounts to 64,791 interactions in total.

Honest transparency

The bridal shop Tulle & Chantilly posts a picture gallery with four wedding tips on its page. In the caption you will find an offer for bridesmaid dresses which includes all the necessary information: 50+ colors, 200+ dresses, starting from $ 79. And next to it the link to the offer. Everything you need to start shopping.

15.05.19

11:23

Tulle & Chantilly

#TNCweddingtips #weddingtips #weddingtip #tulleandchantilly Find the perfect bridesmaid dresses in 50+ colors.💃💃 200+ affordable bridesmaid dresses starting from $79.❤️❤️ More details: https://www.tulleandchantilly.com/bridesmaid-dresses-c-11/

The post receives a whopping 75,754 interactions in total, including 5,298 likes & co., 13,032 comments and an incredible 57,424 shares.

Milking Game of Thrones

Buffalo Wild Wings is preying upon Game of Thrones’ incredible social media presence one last time. For the finale of the series, the fast food chain announces the end of their Dragon Fire Wing Sauce. Of course this creates the urge to have to try it out before it is too late.

18.05.19

21:45

Buffalo Wild Wings

Say Dracarys for the last time… it’s the finale of our Dragon Fire wing sauce. 🔥🐉 Get it Sunday and enjoy the best thing to come out of season 8.

The post gets 45,280 likes & co., 1,448 comments and 1,863 shares on Facebook. That is 48,591 interactions in total.

You know what to do

Instead of a specific offer, Target posts a funny graphic that shows the user that there is really no purchasing decision. When in doubt, there is only one answer: buy.

17.05.19

19:07

Target

There is one right answer… always. 😉

Users respond with 11,052 likes & co., 5,666 comments and 4,219 shares which is 20,937 interactions in total.

Share an influencer pic

PatPat, the page for affordable baby supplies, has come up with something fun as well. A professional photo shows a mother sitting on the edge of the bed, with a baby in her arms. In the background the father is sleeping. A sign reads: “I do not want to sleep like a baby, I just want to sleep like my husband.” That alone would be funny enough. However, the fact that the picture is a photograph of Instagrammer Sara Emilie ensures an even greater range. The Norwegian influencer gathers about 217 thousand followers on Instagram, whose attention PatPat wants to gain by sharing the image.

14.05.19

12:00

PatPat

I just want to sleep like my husband🤔 #momlife via @saraaemiliee https://www.patpat.com?adlk_id=110518

Seems to work. There are 19,960 interactions on the picture, 13,860 of which are likes & co., 2,865 are comments and 3,235 are shares.

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