Luxury Brands on TikTok: Benchmarks for the Fashion Industry 2021

How successfully do fashion brands reach their audience on TikTok? Big brands like Netflix already started using TikTok for their marketing in early 2019. As the youngest social network, TikTok currently offers the highest rate for organic reach. Companies can…

How Many Likes & Comments You Need to Perform Among the Best – Instagram Benchmarks

How successful is your content? Even well thought out content doesn’t always perform as expected and doesn’t achieve the desired result. Taking a look at the likes and comments your posts receive will help you to get a clear picture.…

How Many Stories You Need to Post to Perform Among the Best – Instagram Benchmarks

In our last study, we showed how many posts you should publish on Instagram to keep up with the top performers. But what about stories? The 24-hour format is essential for driving reach on Instagram. We evaluated 120 thousand Instagram…

This is How Often You Need to Post on Facebook and Instagram to Perform Among the Best

To stay present in the minds of your target audience, you need to keep them happy with interesting, funny or exciting posts on a regular basis. If you post too infrequently, people will forget about you and your competitors will…

This is the Click-Through Rate you Need to Achieve on Facebook

Do you want to direct users from your social media profile to your blog, website, or web store? If so, your posts need to be enticing enough for people to click on their links. But how can you judge whether…

How many Hashtags You Should use on Instagram! – Instagram Benchmarks 2020

Hashtags are key to achieving a high organic reach on Instagram. With the right hashtags, you can attract new users, make posts easier to find and increase brand awareness. Instagram has gone through a lot of changes since 2010, but…

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…