How to Conduct a Social Media Audit in 5 Steps 

Have you lost track of your social media presence? Then it is the best time for a social media audit! A social media audit helps you evaluate your company’s performance on different platforms. It helps you ensure that your profiles…

The Best Time to Post on Facebook in 2021

What’s the best time for Facebook users to successfully interact with my content? It’s a common question that everyone on social media has asked at a certain point. Finding the best time to post on Facebook will help your business…

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…

Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence

We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…

How Many Instagram Stories per Day are Optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

What to expect from Instagram Stories – the ultimate benchmarking analysis

Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…

How to analyze in Real-Time

Do you sometimes get very excited about a recently published post and check the network every few minutes to see if people have liked it? Then we have something for you. With Fanpage Karma you can now analyze all profiles…

Industry Recap 2018 – Retail

Drugstores and supermarkets have to make a constant effort to make the customers choose their stores over those of the competition. Because the product offering is often very similar, the marketing strategy of the different companies has to be creative…