🕕 Reading time: 4 min. Instagram allows you to “mention” other accounts in posts and many users try to increase the reach and engagement rates of their own Reels by mentioning prominent people or brands. But is mentioning prominent accounts…
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Study Revealed: These Are the Best Hooks for Your Instagram Reels
🕕 Reading time: 9 min. “Hooks” are purposefully implemented marketing devices designed to pique the interest of a target audience. Hooks are often used in Reels and many consider them to even be the most accurate predictor of success for…
Study: The Most Successful Social Media Accounts Use These Emotional Tricks To Increase Their Instagram Reels Reach Sixfold
🕕 Reading time: 6 Min. Instagram Reels are no longer just a trend, but a permanent fixture on the platform. In this article, we publish the results of our Reel study, in which we investigated whether strong emotions in Reels…
How To Get 746 Percent Higher Engagement on Your Reels by Using This Music Trick
🕕 Reading time: 4 min. Should you use music in your Instagram Reels? And if so, how? We have analyzed hundreds of Reels. In today’s article, we dispel all the rumors about using music in Instagram Reels, and show you…
These Calls-to-Action Improve the Reach of Your Instagram Reels
🕕 Reading time: 8 min. Instagram is all about Reels these days. Unlike posts or stories, Reels are more often played out to users who don’t yet follow your profile. This offers companies a great opportunity to increase their reach…
Top 10 Most Relevant Topics on Instagram
To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…
What to expect from Instagram Stories – the ultimate benchmarking analysis
Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…
How many hashtags should you use on Instagram?
Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…