To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…
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What to expect from Instagram Stories – the ultimate benchmarking analysis
Stories have become an integral part of the social media landscape. As an additional channel on Instagram, they are the perfect tool to provide the target group with up-to-date content. Above all, the possibility to place links and interactive elements…
How many hashtags should you use on Instagram?
Hashtags are a tried-and-tested means of making a post on Instagram searchable and thus reaching users beyond your own followers. To counteract an ugly proliferation of hashtags, Instagram has the maximum number set to 30 hashtags per post. A lively…
Reach on Instagram
How many of your followers can you reach on Instagram? Insights of over 200,000 posts and stories reveal what you can expect…
Are Cities or Landcapes more successful on Facebook?
It’s the holiday season and our new Tagging is about travel destinations. Our goal was to find out if the Facebook Community prefers certain vacation spots to others. We placed all posts of TripAdvisor from November 2017 until July 2018 into the…
What do Facebook Users want to see in their Feed, Dinner or Dessert?
We address this question in our latest Karma Tagging. To find out whether posts with hearty dishes, like pizza, steak and currys, or sweet dishes, like cakes, ice cream and brownies, are more successful on Facebook we analyzed the content of…
Top 10 Topics on Instagram
In order to place your content on Instagram in the best way and to find fitting influencers for your brand, it is helpful to know what the users are most interested in. We found out the top 10 topics on…
[Infographic] Facebook Reactions: More reach and interaction
Laughing, crying and simmering with rage, that’s now possible on Facebook. Just over a month ago, Facebook introduced the new reactions. For years users demanded an additional Dislike button. But Mark Zuckerberg did not want people nor products to be…