Black Friday: How to Create a Successful Social Media Campaign

Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to…

How-To Twitter – Top 11 Tips for Successful Twitter Marketing

What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…

Joe Biden to be President – Social Media Prediction for the US Election 2020

Many people have been wrong in assuming that Trump cannot win the election for the US presidency. And yet, his victory could be predicted in 2016 based on social media data. The same indications that spoke for Donald Trump last…

Instagram Video Guide – How Companies Should Post Videos on Instagram

Instagram videos are becoming increasingly popular for social media marketers. The number of Instagram videos created daily has increased more than four times in the last 12 months. Video marketing is no longer just for companies with large budgets. Take…

Industry Recap 2020: US Retail on Social Media

How well did retail companies perform on social media in 2020? All year round, supermarkets and drugstores compete to win customers. Given the fact that the companies’ offering is often very similar, their marketing strategy is all the more important…

Top 9 Pinterest Marketing Tips

How powerful is your Pinterest Marketing? Follow our 9 tips to build a strong community that interacts with your content and increases your engagement. You can increase attention and achieve higher click rates by building a strong brand presence. Take…