The social media year 2023 is here! 2022 showed us how important it is to be present on social media and to keep in touch with your followers. We’ll show you what you can do this year to get even…
How-To Create an Annual Report Based on Significant Key Figures
We take a look back at an eventful year 2020 and show you how to review your social media profiles. How has your growth developed? Has your reach grown? These are all questions you should ask yourself at the end…
Top 5 Content Tips for the Season
As the year draws to its end, the strongest period of the year in terms of sales begins. We’ve put together 5 tips for your content to draw extra attention to your offers. Get attention for your company and your…
Black Friday: How to Create a Successful Social Media Campaign
Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to Cyber Monday alone. Arm yourself for the strongest…
How-To Twitter – Top 11 Tips for Successful Twitter Marketing
What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…
Joe Biden to be President – Social Media Prediction for the US Election 2020
Many people have been wrong in assuming that Trump cannot win the election for the US presidency. And yet, his victory could be predicted in 2016 based on social media data. The same indications that spoke for Donald Trump last…
Instagram Video Guide – How Companies Should Post Videos on Instagram
Instagram videos are becoming increasingly popular for social media marketers. The number of Instagram videos created daily has increased more than four times in the last 12 months. Video marketing is no longer just for companies with large budgets. Take…
Industry Recap 2020: US Retail on Social Media
How well did retail companies perform on social media in 2020? All year round, supermarkets and drugstores compete to win customers. Given the fact that the companies’ offering is often very similar, their marketing strategy is all the more important…