Social-Media-Benchmarking

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps…

Community Management – 10 Tips to Deal with Social Media Trolls

They are everywhere and know it all better. We all know them: the trolls and the naggers. But how do you deal with troublemakers on social media? In this article, we will show you how to use community management to…

How to Create a Buyer Persona – Target Group Focused Marketing

Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…

Customer Journey Mapping – Marketing According to the Needs of Your Customers

Customer journey mapping helps you to create content based on your customers’ needs to increase customer retention and achieve higher conversions. We show you how to guide users from first contact with your company to purchase and turn them into…

New Features for Your Community Management

The challenges community managers are facing are becoming more challenging every day. We’ve improved Fanpage Karma so that you can process messages even faster and easier. Find out all about the new features here. Tidy A few changes have made…

8 Tips to Sustainable Community Management

Community management is more than “small talk”. One of the core tasks for successful social media marketing is to set up and maintain an active online community. This will help you build a sustainable relationship with your audience. Each discussion…