Basics of Influencer Marketing – The Guide for Successful Business Cooperations

Influencer marketing offers you a new way to reach your audience. The bond between influencers and their community allows you to promote products more authentically. Where classical advertising reaches its limits, you…

Top 10 Social Media Marketing Blogs

Social media marketing blogs are great for keeping you up to date on news in the industry and giving you helpful tips if you’re dealing with a problem. But which blog is the right one for you? There are a…

Instagram Reels in 3 Steps – How to Increase Your Reach in 15 Seconds

You want to know everything about Instagram Reels and how to successfully expand your reach with this new feature? In this article you will learn what you need to know about reels and how to create your first short video…

Social Media Benchmarking in 5 Steps – This is How You Perform Against Your Competitors

How do you perform among others in your industry? Benchmarking helps you find out how your social media profiles perform in comparison to your competitors. Comparing your profiles with your industry helps you to improve your performance. If you know…

Community Management – 10 Tips to Deal with Social Media Trolls

They are everywhere and know it all better. We all know them: the trolls and the naggers. But how do you deal with troublemakers on social media? In this article, we will show you how to use community management to…

How to Create a Buyer Persona – Target Group Focused Marketing

Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…