Did you know that you can win 300 Instagram followers a day without spending a single dollar on advertising? At least according to online marketing guru Neil Patel. In this article we’ve summarized his hottest tips for you! We’ve even tried out a few of them already.
1. Optimize Your Profile
The first thing you should do to make your Instagram profile successful is to upload a nice profile picture that clearly identifies your brand, product or person.
A meaningful bio-text will show your users what you are about and what they will gain by following your profile.
The only clickable link in your profile description should be the link to your website.
A fixed scheme for your images with consistent fonts, colors and logos not only makes your feed look neat, it also increases recognition and makes your brand more memorable in people’s minds.
2. Make your Instagram Profile Known among Your Community
If you use other platforms where you already have reach, you should definitely advertise your Instagram profile there. For example, put the Instagram icon in the footer of your newsletter and email signature and post on Facebook or Twitter, that you would appreciate if your followers would also follow your Instagram profile. Chances are that you will win many followers on Instagram this way. And the best part is, these are really relevant followers.
3. Keep Your Goal in Mind
Since you don’t want to reach just any user with your content, but rather those who are really interested in your product or service, you should be clear about what you want to convey with your content and who you want to reach with it. What does your target group need and what kind of contribution can you deliver with your content?
How to develop a targeted content strategy
Here you can find out how to define your content goals and what criteria make good content: https://blog.fanpagekarma.com/de/2020/02/28/darauf-sollten-unternehmen-unbedingt-beim-posten-von-content-auf-social-media-achten/
4. Don’t Hold Back in Your Caption
On Instagram your post text can be up to 2,200 characters long. You should definitely make use of this. Wrap your message in several interesting paragraphs to give your users real added value. Since only the first three lines of the post text are displayed in the feed, the text should be interesting at the beginning so that users want to read the rest.
If the users feel that your post is useful to them, they will be happy to like it and start a conversation with you in the comments. This will boost your engagement and thus your reach. In addition, you build up a relationship with your followers, which motivates them to interact with future content.
5. Add Relevant Hashtags
Posts can be found via hashtag search by many users who have never heard of you before. It would be a waste of reach not to add hashtags to your post. For more information on the effect of hashtags and why you should use as many hashtags as possible, click here.
Of course, you must not use just any hashtags, otherwise you will not reach the right users with your posts. To find relevant hashtags for your company, you can either use the Instagram Search to enter keywords and see how many times they have been used, or use a hashtag tool that automatically displays relevant hashtags on specific topics.
6. Add a Location
The add location feature of Instagram Posts also has a reach-enhancing effect. When you add a location to your post, it will not only appear in your followers’ feed, but will also be shown to users looking for the location. When you add a location, Instagram will suggest popular nearby locations. The more popular the location you choose for your post, the more users will see it on Instagram.
Wondering what you can post?
We’ve put together a number of ideas for Instagram posts for you to try: https://blog.fanpagekarma.com/2020/03/24/10-content-ideas-for-companies-on-instagram/
7. Increase Your Post Frequency
The more “movement” there is on your profile, the more relevant it is rated by the Instagram algorithm and the more range you get. According to Neil Patel you should publish a lot of content every day:
- 1-2 posts (picture or video)
- 5-30 stories
- 1 live video (always at the same time)
8. Always use the Latest Instagram Features
When Instagram releases a new feature, the platform rewards every user who works with it with excellent reach. You can benefit from this! IGTV and Instagram Live may no longer be brand new, but they are still used comparatively little.
Create longer videos (several minutes) and publish them on IGTV. Then post a preview of the video on your Instagram profile.This way your users will be redirected to IGTV after 60 seconds to watch the rest of the video.
It’s best to let your followers know both in a feed post and in a daily story when you’re going live. Once you’re live, your profile will appear at the top of the story carousel for the entire duration of the streaming, making it visible and clickable by a large number of users.
9. Ask Your Users for Likes & Comments
Tapping on pictures is fun and it drives a profiles engagement rate up. It’s a win-win! Every now and then make a post with the request to like or comment on them. You’ll be surprised how well the users receive it.
10. Be Part of the Conversation
Social networks are not just about selling yourself, but above all about talking to people. Leave comments under posts you like and reply to all messages and comments made to your posts and stories. This makes your business more tangible and personal. You will see that many of the users you interact with will subscribe to your profile and continue to respond to your content in the future.
11. Follow Your Target Audience
The last tip from Neil Patel may not be to everyone’s liking. He says that in order to drive your growth properly, you should follow users of your target audience so that they follow you back.
Here’s how it works: The first step is to ask yourself “Where can I find my audience on Instagram?”. An obvious place to look is the profiles of your competitors. Just call up the profile of a competitor, open their list of followers and start following them. Repeat this process with several competitors or influencers in your industry. It is worth playing around with this trick.
According to marketing professional Neil Patel, the most important thing for winning true Instagram followers is to fill up your profile with content that really benefits your target audience. Plus, hashtags and locations increase the organic reach of posts. If you want to generate 300 followers per day, however, you need to go further. Patel advises you to mingle with and follow your competitors’ followers. Whether you feel comfortable with this is up to you. It’s a good idea to play around with the method. You will see that the users will follow you in large numbers. When they see that your content is really exciting for them, it is likely that they will stay.
What do you think of these tips for rapid growth of Instagram followers? We appreciate your comment!