Last week we kind of mentioned that our new Twitter influencer analysis isn’t the only news regarding Fanpage Karma and Twitter. And now it’s official: Our new, updated Twitter analytics is online and ready to be used by you.
Great benchmarking, succesful times & types, influences and easy reporting… there’s much to discover. Here are some highlights:
The dashboard overview got titied up a little and shows you the most important KPIs for your Twitter analysis. You can now set the time period freely, which allows a more specific/elaborate analysis of multiple accounts at once. Of course the good old Excel export is on boad too and provides an easy and quick way to export your dashboard data.
If you’re into analyzing a complete industry or your competitors more detailed, our new benchmarking are is exactly what you need. Here you can get one of our new and presentation-ready PowerPoint reports and get a close look at those Twitter profiles.
Click on “Content” and you’ll get information about the most succesful tweets, images, links and which hashtags, words and profiles are trending. Of course you can also search all tweets by any words, hashtags or profiles.
“Times & Types” tells you, what was tweeted how often and which time of day yielded the most interactions. “History” shows you the timely development of different KPIs and also let’s you export that data directly to an Excel file.
That way, analyzing your industry, competition or target group and creating powerful reports becomes easy as pie. Of course the time period for all of these analysis can be set freely.
Detailed profile analysis
Last week we already showed your the new influencer analysis. But that wasn’t the only update of the single profile analysis. Click on “Content” and you’ll see a detailed evaluation of that profile’s content, just like the one in the benchmarking area. But here, instead of different profiles, the chart shows you what type of tweet the profile published – “Original”, “Reply” or “Retweet”.
If you click on “Times & Types” you once again see, what kind of tweets were posted how often and which time of day was the most succesful.
If you’re interested in the development of a certain profile, “History” offer your the according chart with our beloved and handy export feature. Of course, the time frame for your single profile analysis can be configured freely to your needs.
Which influential profiles are following your, who might be of interest to you and who might be interested in you are just a couple of insights that’s waiting for you – all that can be found under “Influencers” in your Twitter profile analytics-page. But since we need some non public data to process this data, that feature is only available for your own Twitter account.
With our new Twitter analysis you noe can get even more detailed intel about the data you really need. Benchmarking your industry or competitors is easier than ever and analyzing content or development takes just a minute. If you want to bring your analytics to the next lever and get the most of your Twitter efforts, sign up for Fanpage Karma for free and try it now.
Featured image: marek.sotak – CC-BY