Snapchat maintained its users in the fourth quarter of 2018.
The network managed to keep its 186 million users since Q3, having lost five million users in the first half of the year. Sales also increased 36% to a record $ 390 million. The company reduced its losses in the fourth quarter of 2018 by $ 109 million to $ 50 million compared to the previous year.
“We have created new products that have led to greater
- non-skippable, 6-second commercials
- Collection ads that allow a company to present four products in a single snap
- Product catalogs that enable e-commerce businesses to easily and quickly create snap ads on their websites
- Snap Pixel (a piece of JavaScript code that allows advertisers to measure the impact of campaigns across multiple devices) saw more than 600 million purchases in the fourth quarter of 2018, up from 230 million in the third quarter of 2018
- Enhancements to machine-learning models for app installs
Snapchat is also testing a new Android version that promises faster loading times and fewer bugs.
So it’s quite possible that Snapchat is about to turn things around. It remains to be seen what the next quarterly report will show. Maybe dead people really live longer.
For a detailed analysis of numbers, visit TechCrunch.
