Sports pages on Facebook are really busy. The fans are very enthusiastic and respond accordingly to posts. We took a closer look at last week’s top posts to see which types of posts were especially successful.
Personal Messages are most popular
When athletes post about victories, defeats, or training updates on their own profiles, the fans really appreciate it. When they share personal stuff, however, the fans love it even more. Last week football pro J. J. Watt posted a picture of himself and his great-grandmother after her demise. The post got 110,000 reactions.
Valentine’s Day Posts rock
Three Valentine’s posts made it into the top ten last week. Conor McGregor and LeBron James posted pictures of themselves and their sweethearts. The NHL posted a cute video in which a young fan got a puck and a photo from Mitch Marner after asking him to be her Valentine’s.
Especially since the introduction of Facebook Reactions, emotional posts like these are getting many reactions. The Love button makes it easier for users to express their feelings. The three Valentine’s posts received a total of 34,500 loving reactions.
The sooner the better
The social media team from the NBA acted quickly. Just minutes after Jason Tatums win of the Taco Bell Skills Challenge, the page posted a video of the last moments of the contest and therefore benefitted of the euphoria of the fans on Facebook. This is called seizing the moment.
Conclusion: Emotions = Interactions
Whether joy and celebration or sadness and anger, in sports, the minds are heated like in no other industry. This is clearly evident in the interactions on sports pages on Facebook. On average, posts from NHL clubs receive 110 reactions (Likes excluded) per post and a post-interaction of 0.11%. By comparison, in the fashion industry, there are only 67 reactions per post and 0.04% post interaction.
So you can say: The more emotions a post stimulates with the user, the greater the reaction.
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Top 10 Sports Posts
All top posts of the seventh calendar week with all key figures can be found here.