Instagram users can use bookmarks to save posts of other profiles they want to find again later. To arrange the stored posts, collections can be created. So far, collections were only for private use. That should change soon, according to Social Media Today.
Instagram is testing a new feature which enables users to share their albums with the public.
Source: Social Media Today
By the way, you can also put your own posts in collections. Just click and hold on the bookmark icon at the bottom right of a post. Now you can create a new collection or select an existing one.
The fact that collections can be published creates great new opportunities for selling products. For example, a beauty company could create albums for various product groups like perfumes, make-up or hair care or collect products from specific brands individually. Such albums in conjunction with Shoppable Posts, posts that allow the user to purchase the product directly without leaving Instagram, would boost the network’s eCommerce.
Conclusion
Does not that sound familiar? Of course, because public boards with saved posts are the main feature of Pinterest. Instagram expanding its eCommerce infrastructure is very likely to be a great threat to Pinterest. R
