As an eventful year draws to a close, we take a look back, recapping your social media year and celebrating your successes! Get the free 2022 Annual Report for your Instagram and Facebook profiles now.
The annual report shows you
- how the growth of your profiles has developed!
- how much your community interacted with your content!
- how great your reach was!
- which were your TOP posts this year!
- all of your achievements in one overview!
The PowerPoint presentation shows you how an Instagram or Facebook profile performed in 2022 based on key metrics.
The Annual Report provides you with an attractively designed overview of your year! Perfect for sharing with colleagues and customers. Present your 2022 successes!
This has changed on Instagram in 2022
A lot has changed in 2022. In particular, the rise of TikTok and the launch and focus of Instagram on Reel videos as the answer to TikTok have greatly changed the social media content in 2022.
With the new app design and the prominent positioning of Reels on Instagram, the platform is now increasingly evolving, away from an image-focused app, and towards a platform that focuses more on video content.
And the numbers clearly prove it: In 2022, user interactions are significantly higher for Reels than for all other types of posts. On average, Reels received twice as many interactions (likes, comments) as image posts or carousels in 2022.
Moreover, the average reach of a Reel was also nearly double that of all other forms of Instagram content in 2022.
All of these developments led to a change in the content users created on Instagram: 25 percent fewer images and five percent fewer carousels were shared, while the number of Reel posts has been growing steadily and with high velocity since their introduction in mid-2021. A 42 percent increase in the number of daily Reel posts between 2022 and 2021 shows that users are more and more adopting to this new form of content. Even though videos are significantly more time-consuming to produce than photos, already half as many Reels as pictures were shared in 2022. And the trend continues to rise.
But continued increases in the number of Instagram users also provoked that interaction rates declined across the board in 2022. Reel engagement declined only slightly compared to 2021. Images, carousels, and classic video posts, however, saw sharper declines (between 27 and 38 percent) compared to the previous year. In total, post interaction rates fell by an average of 28 percent in 2022.
Besides engagement, the average reach of a post sharply declined as well. This holds true regardless of post type. There were, however, differences in the amounts of declines: for Reels, the decline in reach compared to 2021 was 26 percent; for images and classic videos, the decline was 28 percent and 37 percent, respectively; and for carousels, the decline was nearly 40 percent compared to 2021.
Since Reels already showed a significantly higher reach in 2021 than images, carousels and classic video, and the 2022 decline has been again greatest for those three types of posts, the margin in reach expands even further in 2022 – by now, Reels show an average 91 percent higher reach than images, carousels and classic videos.
DOWNLOAD YOUR PERSONAL REPORT NOW
If you want to know more about how you did this year,
download your personal annual report now here.