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Facebook Ads: Introduction of new Key Figures

Facebook will be updating its advertising metrics in the coming weeks. These three changes will be made: The relevance score will be replaced by three new key figures. The potential reach of ads will now be calculated based on the…

Influencer Marketing 2.0 – Branded Content Ads on Instagram

This could be a game changer for advertisers on Instagram. There is a rumor that there will soon be a new advertising format on Instagram, which will enable brands to sponsor posts of Influencers they are cooperating with. As AdAge…

New Pinterest Features: Catalogs, Shopping Ads and more

Yesterday, Pinterest announced the launch of new features designed to help retailers reach more users who are in the mood to shop. These are the new options: Shop a brand: Beneath product pins, users can find a new section which…

Dark Mode for Facebook Messenger

Facebook is about to roll out a dark design for the Messenger app. This was reported by Social Media Today yesterday. The dark mode not only looks cool but also saves battery. With a little trick, you can already try…

Twitter will soon allow you to hide Tweets

Yesterday, the app whisperer Jane Manchun Wong has discovered a new feature for moderation of conversations in the Twitter code. It allows users to hide tweets. Twitter is testing replies moderation. It lets you to hide replies under your tweets,…

Facebook Showcase – the new Program for Premium Video Ads

Yesterday, Facebook announced new ways for advertisers to run online video and TV ads on Facebook Watch. Facebook Watch is a platform that offers the videos of Facebook Pages as well as Facebook original shows. On average, around 75 million…

Beware, Pinterest. Public Collections on Instagram

Instagram users can use bookmarks to save posts of other profiles they want to find again later. To arrange the stored posts, collections can be created. So far, collections were only for private use. That should change soon, according to…

Instagram: New IGTV Features

Instagram is trying to make its video app IGTV more popular. Some new features make for a better user experience and better visibility of channels. Social Media Today reports the following changes. New, more user-friendly Layout A new IGTV layout,…