Black Friday: How to Create a Successful Social Media Campaign

Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to Cyber Monday alone. Arm yourself for the strongest…

How-To Twitter – Top 11 Tips for Successful Twitter Marketing

What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…

Top 9 Pinterest Marketing Tips

How powerful is your Pinterest Marketing? Follow our 9 tips to build a strong community that interacts with your content and increases your engagement. You can increase attention and achieve higher click rates by building a strong brand presence. Take…

How to Create a Buyer Persona – Target Group Focused Marketing

Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…

Customer Journey Mapping – Marketing According to the Needs of Your Customers

Customer journey mapping helps you to create content based on your customers’ needs to increase customer retention and achieve higher conversions. We show you how to guide users from first contact with your company to purchase and turn them into…

Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence

We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…

[INFOGRAPHIC] The impact of time on likes, comments and shares

In times of declining reach and increasing competitive pressure, the best time to post on Facebook seems to become more and more important. Everyone wants to hit the sweet spot when most of his fans are online. But how does a

How you can influence your fans with emotional posts [INFOGRAPHIC]

Interactions in the form of likes, comments, shares, etc. are the holy grail of social media marketing. Anyone who wants to be seen and heard on Facebook must ensure that the fans interact with the content.