The number of daily produced videos on Instagram has increased 4 times in the last few years, while Facebook users watch more than 8 million videos, every day. With statistics like these, it is no wonder that 88 percent of…
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Top 5 Social Media Tips for 2021
The social media year 2021 is here! 2020 showed us how important it is to be present on social media and to keep in touch with your followers. We’ll show you what you can do this year to get even…
Black Friday: How to Create a Successful Social Media Campaign
Are you ready for the turnover of your year? On Black Friday, companies generate record online sales. In 2020, Americans plan to spend $148.5 billion in the days from Black Friday to Cyber Monday alone. Arm yourself for the strongest…
How-To Twitter – Top 11 Tips for Successful Twitter Marketing
What about your Twitter marketing? In 2020, the platform registered 186 million daily active users, a 34% increase over the previous year. The increasing popularity of the network makes Twitter more attractive for companies to get in touch with their…
Top 9 Pinterest Marketing Tips
How powerful is your Pinterest Marketing? Follow our 9 tips to build a strong community that interacts with your content and increases your engagement. You can increase attention and achieve higher click rates by building a strong brand presence. Take…
How to Create a Buyer Persona – Target Group Focused Marketing
Why is a Buyer-Personas important? Buyer personas help you understand your audience’s behaviour and align your social media marketing strategy to attract target customers. The knowledge about the behaviour and needs of your products users enables you to create helpful…
Customer Journey Mapping – Marketing According to the Needs of Your Customers
Customer journey mapping helps you to create content based on your customers’ needs to increase customer retention and achieve higher conversions. We show you how to guide users from first contact with your company to purchase and turn them into…
Oatly’s Social Media Strategy – 3 Tips for Your Instagram Presence
We met for a coffee – with oat milk. We are interested in the success story of the Swedish oat milk producer Oatly. With its slogan “It’s like milk, but made for humans” and their social media strategy, Oatly has…