As some of you already noticed there was some trouble today in finding and adding new Facebook Pages in Analytics (thanks for your feedback). This is due to another change in the Facebook API that affects
Reach, unique impressions, post impressions. What even are impressions? Confusing on so many levels, we know! But don’t be frustrated. We created a list of all important KPIs that are, in some way, related to impressions, including a handful
Many different details have an impact on your success. Often bigger than you might think. Sentence structure, post type and many other things are important to reach as many people as possible. However, this isn’t what todays analysis is about.
Many pages run into trouble when trying to figure out what to post. But what do you do about it? What can you publish when you have nothing to post that is directly related to your
How big is the impact of questions? Content is published in all sorts of forms. Some pages simply post a picture with a funny comment. Others specifically ask their fans for feedback and want to know
A couple of years ago, flash games barely ran fluently. Nowadays companies can animate entire 3D environments without their customer being forced to launch a seperate client. Do they put as much effort into administrating their
People always wonder what sort of strategies they can apply to make their content more successful. Should they try to directly advertise the product or focus on unrelated cat content? What about news that have to
For most companies one thing is especially important: Traffic to your own content. How well does Facebook perform in comparison to other communication tools? Do fans actually click the shared links? How good is the conversion?