Facebook is getting stricter in its distribution of videos. This is what you need to keep in mind. 

If you post a video on Facebook, it will be rated by the platform according to certain criteria and will thus be more or less relevant. The higher the relevance, the more the video gets distributed, the more users will…

Top Posts – How US Brands are increasing Anticipation of new Products

In case you missed it over Easter. US brands have come up with some nice Facebook Posts to highlight upcoming events, such as product launches. At the end of the article you will find the full ranking of top posts.…

Top 10 Most Relevant Topics on Instagram

To best place your content on Instagram and find the appropriate influencers for your brand, it helps to know what appeals to the users most. We found out the top 10 topics on Instagram for spring 2019. The list was…

Facebook: More detailed Answers to the Question “Why am I seeing this?”

As part of its efforts for more transparency, Facebook is now giving users more detailed information as to why they are shown a post in their feed. This feature has already been in place with advertisements in the news feed…

How Many Instagram Stories per Day are Optimal?

Stories on Instagram have proven to be a useful and high-reach channel, as shown by the large benchmarking of story metrics. However, social media managers keep asking themselves one question: How long should a story be? If you publish many…

In-App Checkout for Shopping on Instagram

Instagram takes the shopping experience to the next level. Since yesterday you can buy goods there without leaving the app. That’s how it works Tap the image of a shopping post (bag icon at the bottom left) to see the…

NEW: Create Mentions and Tags with Fanpage Karma

We created two new features for you. With Fanpage Karma Publish, you can now mention other profiles in your Instagram posts and tag them on pictures. That’s how it works In order to create a mention on Instagram, you only…

Influencer Marketing 2.0 – Branded Content Ads on Instagram

This could be a game changer for advertisers on Instagram. There is a rumor that there will soon be a new advertising format on Instagram, which will enable brands to sponsor posts of Influencers they are cooperating with. As AdAge…